More and more people are buying products and services based on what they find in their Instagram feed, recent studies have found.
The habits of consumers are changing, and not surprisingly, it’s making companies change along the way. TapInfluence, who studies social media trends, found that influence marketing is eleven (11) times more powerful than banner ads. That means that those people who have large followings in their social media accounts are sought-after by companies looking to associate with these “influencers.”
What all of this means is that those advertising dollars are going more towards social media campaigns. Instagram’s worldwide ad revenues are anticipated to be near $3 billion by 2017 based on a study done by eMarker and accounting for over ten percent (10%) of Facebook revenues who owns the company.
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