As of January 2016, there were 2.3+ billion social media users and that number only continues to grow.
More than half (1/2) of Internet users in North America use social media
Fifty-nine percent (59%) of consumers perceive that companies using social media are more approachable
Seventy percent (70%) of consumers are more likely to use your business if you have information on a social media site.
Eighty-five percent (85%) of consumers expect your business to be active on social media
Facebook has one (1) billion daily active users (According to statista.com); Forty (40) million small business pages (According to TechCrunch.com). Two (2) million are active advertisers.
Twitter has fifty-two point nine (52.9) million users in the USA; Forty-six percent (46%) use it at least once a day. Over three hundred (300) million users worldwide
LinkedIn has three hundred and eighty (380) million users and the most popular social network for professionals